Data Controller

IVUS Medical ApS is the data controller responsible for the processing of personal data described in this Privacy Policy.

IVUS Medical ApS, Frederiksborggade 15, 1360 Copenhagen K, Denmark, CVR: 44740087, Email: info@ivus.dk, Phone: +45 48 47 50 70

What Personal Data We Collect

We may collect ordinary personal data when you contact IVUS Medical or interact with our website.

Depending on the nature of your enquiry, this may include:

• Name
• Company or organisation
• Job title or department
• Email address
• Telephone number
• Information provided in correspondence or contact forms
• Technical information relating to your use of our website

We do not normally request sensitive personal data through our website. Please therefore avoid including sensitive personal information in enquiries unless it is necessary for the specific purpose.

Why We Process Personal Data

We process personal data where necessary to:

• Respond to enquiries and requests
• Provide product, technical or regulatory information
• Manage relationships with customers, distributors, suppliers and other business partners
• Handle quality-related enquiries and product documentation
• Maintain and improve our website and services
• Comply with applicable legal and regulatory requirements
• Protect our legitimate business and security interests

IVUS Medical is the manufacturer of IVUS products. Sales and distribution are handled by our appointed distributor(s). Where an enquiry relates to prices, orders or deliveries, we may refer you to the relevant distributor.

Legal Basis for Processing

Our processing of personal data is based on the applicable legal basis under the General Data Protection Regulation (GDPR), depending on the purpose of the processing.

This may include processing that is necessary:

• To take steps at your request or perform an agreement
• To comply with a legal obligation
• For our legitimate interests in operating our business, communicating with business partners, responding to enquiries and maintaining our website
• On the basis of your consent where consent is required, for example for certain cookies or marketing activities

Where processing is based on consent, you may withdraw your consent at any time.

How Long We Keep Personal Data

We retain personal data only for as long as necessary for the purpose for which it was collected or for as long as required under applicable legal or regulatory requirements.

Retention periods may therefore vary depending on the type of information and the purpose of the processing.

When personal data is no longer required, it is deleted or anonymised in accordance with our procedures.

Sharing of Personal Data

IVUS Medical does not sell personal data.

We may share personal data with service providers, IT providers, professional advisers, distributors or other business partners where this is necessary for the relevant purpose.

Where third parties process personal data on our behalf, we take appropriate measures to ensure that the data is processed securely and in accordance with applicable data protection legislation.

Personal data may also be disclosed where required by law or by a competent authority.

Data Security

IVUS Medical takes appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access.

Our security measures are reviewed as appropriate in relation to the nature of the information we process.

Your Rights

Under the GDPR, you may have the right to:

• Request access to the personal data we process about you
• Request correction of inaccurate or incomplete personal data
• Request deletion of your personal data in certain circumstances
• Request restriction of processing in certain circumstances
• Object to certain processing of your personal data
• Receive personal data in a portable format where applicable
• Withdraw consent where processing is based on consent

If you wish to exercise your rights or have questions about how we process your personal data, please contact us at info@ivus.dk.

You also have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet).

Cookies

Cookies are necessary for our website to function properly, but they also provide information about how you use our website so that we can optimize functionality and tailor our marketing efforts.

We primarily use this information for statistics, functionality, and content optimization. Cookies are also used to support targeted marketing and to deliver personalized content, newsletters, and services.

We use technology from cookieinformation.com to provide an overview of the cookies used on our website and to ensure user consent when interacting with the site.

The following cookies are used on our website:

• Necessary cookies enabling basic functionality: Odoo, Cookie Information, Microsoft
• Functional cookies to improve user experience, primarily provided by Odoo
• Statistics cookies: Google Analytics
• Targeted marketing cookies: Google Ads, Microsoft Bing Ads, LinkedIn, YouTube
• Personalized content, newsletters, and services: Odoo

IVUS Medical ApS uses technology from cookieinformation.com to provide a consolidated overview of the cookies used on our website and to ensure that users give their consent when interacting with the website.

Changes to This Privacy Policy

We may update this Privacy Policy when necessary, for example following changes to our website, business activities or applicable legislation.

The current version of the Privacy Policy will always be available on this website. 

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